Buying ‘Green Finds’ is easier at the SM Store
Consumers are increasingly considering sustainable practices in brands and their products. From materials used, production process to packaging, many consumers become aware of sustainability when shopping and making a purchase.
As the nation’s leading retailer, SM Retail, Inc. is making it easier for consumers to buy sustainable products with the launch of SM Green Finds.
“The Green Finds initiative is about bringing together our suppliers, green living partners and consumers to make green and environmentally friendly products more accessible,” said Catherine Ileto, vice president of corporate communications. at SM Retail.
By displaying the Green Finds badge on eco-friendly products, shoppers can easily see sustainable choices, which are made using natural ingredients or green technologies, and support local communities.
Green Finds is SM Retail’s contribution to the SM Green Movement, Ms. Ileto said. “It’s really about championing a greener lifestyle and finding opportunities to promote sustainability to our consumers, even through our affiliate retailers like Watsons, Ace Hardware, Body Shop and Kultura. Currently, as we launch the SM Green Finds, we already have 3,000 referrals that are considered environmentally friendly and sustainably sourced,” she said.
SM offers various green finds through its Home, Fashion and Beauty departments, such as kitchenware made from high-quality bamboo or tableware made from acacia wood, fashion pieces from recycled materials and beauty products. clean without harmful chemicals.
Its affiliated retailers also offer eco-friendly options, made with natural ingredients or produced by social enterprises. Kultura, for example, is known for its handicrafts made by artisans and social enterprises that use locally sourced materials such as abaca, bamboo and rattan.
Currently, customers can search for the Green Finds badge in the SM Store at SM Mall of Asia until August 26. But very soon, SM will be rolling out this initiative to more SM Stores across the country.
Ms Ileto said: ‘The intention is to integrate Green Finds into individual sales blocks and even into affiliated retailers.’
By making sustainable and eco-friendly products available to shoppers through Green Finds, SM wants to help customers take the first steps towards greener lifestyle choices. And at the same time, through this initiative, SM hopes to encourage its suppliers to use greener means of production.
Sustainability at SM
In addition to supporting sustainability through the products displayed in its stores, SM also reinforces sustainability in the workplace.
In fact, the SM Retail headquarters itself is designed with sustainability in mind.
The 14-story twin-tower office offers sustainable and healthy workspaces. The building has facilities that promote collaboration among employees, as well as a meditation space, a gym, a nap room, a chapel and an aerial garden full of varieties of flowers. trees and plants.
The office building also received its WELL Health-Safety Rating, from the International WELL Building Institute, for facility operations for cleaning and sanitizing procedures, air quality and climate management. water, emergency preparedness programs and innovation.
Additionally, SM Retail’s new office is made energy efficient, using automated lighting systems for reduced energy consumption, the use of Insulated Glass Units (IGUs) to keep the building cooler and reduce noise transmission. It also has a water recycling plant and proper waste management facilities.
It is committed to ensuring that more than half of the energy used in its properties comes from renewable sources, as well as to developing efficient LEED (Leadership in Energy and Environmental Design) buildings.
“We built the SM Retail headquarters in accordance with international sustainability standards because the well-being of our employees and customers inside the building is of the utmost importance,” said architect Luis Lava, responsible workplace and administration of SMRI.
Wherever possible, SM strives to act as an advocate for sustainability. Koleen Palaganas, Vice President and Group Leader for Sustainability, said, “SM also supports sustainable practices through its ongoing programs which involve the planting of trees and mangroves and the protection of marine species and birds. It also seeks to share sustainability knowledge, train our employees by running the nation’s largest sustainability school, and host sustainability conferences with other leading companies, government and non-governmental agencies. governmental.
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